Privacy Notice & Cookie Policy

We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you how we look after your personal data and tell you about your privacy rights and how the law protects you. 
Everyone has rights with regard to the way in which their personal information is handled. During the course of our activities we will collect, store and process personal information about our customers, suppliers and other third parties, and we recognise that the correct and lawful treatment of this data will maintain confidence in the organisation and will provide for successful business operations.

This privacy policy aims to give you information on how All Star Lanes collects and processes your personal data, including any data you may provide through this website when you sign up to our newsletter, enter a social medial competition or book a lane, party or event with us.

It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.

All Star Lanes Limited is the controller and responsible for your personal data.

We have appointed a Data Privacy Manager who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact the Data Privacy Manager using the details set out below.

Email address: dataenquiries@allstarlanes.co.uk

Postal address: All Star Lanes Head Office, 95 Brick Lane, London E1 6QL

Whilst you do have the right to make a complaint at any time to the Information Commissioner's Office, we would appreciate the chance to deal with your concerns before you approach them, and would ask you to please contact us in the first instance.

We keep our privacy policy under regular review. This version was last updated in November 2021.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

When processing your information, we will comply with the six legal principle, which require that your personal information must be:

• processed lawfully, fairly and in a transparent manner,
• processed for specified, explicit and legitimate purposes,
• adequate, relevant and limited to what is necessary,
• accurate and kept up-to-date,
• kept for no longer than is necessary, and
• processed in a manner than ensures appropriate security.

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (ie. anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

• Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender
• Contact Data includes billing address, delivery address, email address and telephone numbers.
• Financial Data includes bank account and payment card details.
• Transaction Data includes details about payments to and from you and other details of lanes, events, and parties that you have booked with us.
• Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
• Health Data, namely your dietary preferences and details of any food allergies.
• Profile Data includes your username and password, purchases or orders made by you, any special requests that you may make from time to time, your interests, preferences, feedback and survey responses. 
• Usage Data includes information about how you use our website, products and services whether and when you open emails that you receive from us and whether you click on any links on our website or in our emails.
• Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

Other than the Health Data referred to above, we do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to accept your lane, event or party booking). In this case, we may have to cancel a product or service you have with us, but we will notify you if this is the case at the time.

We use different methods to collect data from and about you including through:

Direct interactions.

You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email, social platforms or otherwise. This includes personal data you provide when you:

• request to book an activity (e.g. bowling, karaoke), restaurant / bar areas, an event or a party with us;
• make amendments to an existing reservation that you hold with us (e.g. submitting pre-order information, amending group sizes, requesting invoices or receipts);
• create an account on our website;
• request marketing communications to be sent to you;
• enter a competition, promotion or survey; or
• give us feedback or contact us.

Automated technologies or interactions.

As you interact with our website or our electronic communications, or if you log onto our ‘on-site’ wifi networks, we will automatically collect Technical and Usage Data about your equipment, browsing actions and patterns.

We collect this personal data by using cookies, tracking pixels (see further information below), server logs and other similar technologies. Please see our cookie policy below for further details.

Third parties.

We may receive personal data about you from various third parties, including:

• when somebody else books a lane, karaoke booth, event or party and provides us with your details as a guest;
• when you purchase an All Star Lanes branded gift voucher / gift experience online via our website or a third party website;
• receiving Technical Data, Profile Data and Usage Data when you click on an advert that is promoted or hosted via a third-party platform, such as Facebook;
• from third parties that we may use to send marketing communications on or behalf or to organise our competitions, promotions and surveys;
• receiving Technical Data from analytics providers (such as Google), advertising networks and search information providers; or
• receiving Contact, Financial and Transaction Data from providers of online payment services.

Tracking pixels.

Our marketing emails contain tracking pixels. Tracking pixels gather information about individuals who receive our emails, such as whether the email is opened, how they browse the email and whether any links in the email are accessed. We use this information to improve our marketing communications as set out in the “How we use your personal data” section of this policy.

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Where we need to perform the contract we are about to enter into or have entered into with you.
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
• Where we need to comply with a legal obligation.

Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

Purposes for which we will use your personal data

We have set out below a description of the ways we may use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are, where appropriate. Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data.

Promotional offers from us and third party marketing

You will receive marketing communications from us if you have specifically consented to receive those communications, or where you have previously made lane, event or party bookings with us and you have not specifically opted out of receiving marketing communications.

However, we will always seek your express opt-in consent before we share your personal data with any third party for marketing purposes.

Opting out

You can ask us or third parties to stop sending you marketing communications at any time by following the opt-out links on any marketing communication sent to you or by contacting our Data Privacy Manager at any time.

Where you opt out of receiving these marketing communications, this will not apply to communications we send you in relation to your specific lane, event or party bookings, or any competition you may enter.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

We use the following cookies:

Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your user preferences.

Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Please note that some third parties may also use cookies, over which we have no control. These third parties may include, for example, advertising networks and providers of external services like web traffic analysis services. These third party cookies are likely to be analytical cookies or performance cookies or targeting cookies.

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website. Except for essential cookies and where we have stated otherwise in the table above, all cookies will expire after a period of no more than two years.

We may share your personal data with the parties set out below:

• Other individuals who are responsible for booking any activity, event or party that you attend, and any other individuals who attend the same activity, event or party.
• Official regulatory bodies, such as HM Revenue & Customs, the Information Commissioner’s Office, law enforcement and police authorities, and any other regulators or authorities who require reporting of processing activities in certain circumstances.
• Third parties, business partners, suppliers and sub-contractors that we work with in order to operate our business and provide our products and services to you, such as CCTV operators, outsourced IT and maintenance service providers, providers of outsourced marketing communication and wifi network providers.
• Our professional advisers, including solicitors and accountants.
• Analytics and search engine providers that assist us in the improvement and optimisation of our website.
• Caterers and hospitality staff, event organisers, training providers and other parties we collaborate with for the purposes of organising and staging events and parties.
• Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

We will take all steps reasonably necessary to ensure that your data is treated securely, including taking the following safeguards:

• Entry controls. Outside of our main operating hours, access to our premises is secured by the means of security alarm systems, CCTV, locked doors and locked windows. During our main operating hours, the reception areas within our premises are staffed at all times.
• CCTV. All of our premises are monitoring by 24/7 CCTV.
• Secure lockable desks and cupboards. Any documents or forms that we have that contain confidential personal information are kept locked in cupboards away of public access when not in use.
• Methods of disposal. Paper documents are disposed of by shredding in a manner that ensures confidentiality.
• Equipment. Our internal policies require that users lock or log-off from their computer when it is unattended.
• Firewalls and encryption. We apply industry-standard firewall protection and encryption technology.
• Training. We ensure our employees are trained in the importance of data security.
• Electronic access. All data stored electronically is password-protected. Where we have provided an authorised user with a password, that user is responsible for keeping this password confidential and is not permitted to share the password with anyone.
• Payment details. Where appropriate, we will send payment and banking details by secure messaging system to reduce the risk of those emails being unlawfully intercepted.
• Overseas transfers. Whenever we transfer your personal information outside the United Kingdom, we ensure a similar degree of protection is afforded to it by ensuring that we apply appropriate safeguards (either by transferring data only to recipients in countries approved by the UK Government as providing adequate levels of data protection, or by using specific contracts approved by the UK Government as providing adequate levels of data protection).

Some of the data that we collect from you may be transferred to third parties who will store the data at a destination outside the United Kingdom. If you are concerned about the levels of data security in those countries, please let us know and we will endeavour to advise what steps will be taken to protect your data when stored overseas.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of your data transmitted to our website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

In some circumstances you can ask us to delete your data: see below for further information.

In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

Under certain circumstances, you have rights under data protection laws in relation to your personal data.

• You have a right to access the information we hold about you free-of-charge, together with various information about why and how we are using your information, to whom we may have disclosed that information, from where we originally obtained the information and for how long we will use your information.
• You have the right to ask us to rectify any information we hold about you that is inaccurate or incomplete.
• You have the right to ask us to erase the information we hold about you (the ‘right to be forgotten’). Please note that this right can only be exercised in certain circumstances and, if you ask us to erase your information and we are unable to do so, we will explain why not.
• You have the right to ask us to stop using your information where: (i) the information we hold about you is inaccurate; (ii) we are unlawfully using your information; (iii) we no longer need to use the information; or (iv) we do not have a legitimate reason to use the information. Please note that we may continue to store your information, or use your information for the purpose of legal proceedings or for protecting the rights of any other person.
• You have the right to ask us to transmit the information we hold about you to another person or company in a structured, commonly-used and machine-readable format. Please note that this right can only be exercised in certain circumstances and, if you ask us to transmit your information and we are unable to do so, we will explain why not.
• Where we use/store your information because it is necessary for our legitimate business interests, you have the right to object to us using/storing your information. We will stop using/storing your information unless we can demonstrate why we believe we have a legitimate business interest which is more important than your interests, rights and freedoms.
• Where we use/store your data because you have given us your specific, informed and unambiguous consent, you have the right to withdraw your consent at any time.
• You have the right to object to us using/storing your information for direct marketing purposes.

If you wish to exercise any of the rights set out above, please contact our Data Privacy Manager

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

No, we do not use automated decision-making processes.